Although Guerrilla Marketing Ideas from it’s beginning to now be a full 20 years, but it is still tough to understand “guerrilla marketing” and an accurate description of guerrilla marketing ideas tactics varies from expert to expert, such people have their unique understanding. Let’s see how the “guerrilla marketing,” can be defined.
Definition Of The Guerrilla Marketing Ideas
The soul and essence of guerrilla marketing are to use unconventional means to achieve marketing traditional marketing purposes, that corporate profits and companies must carefully select the ‘marketing weapons.’ And how to make these ‘marketing weapons’ to achieve maximum effect.
“Guerrilla marketing” has become synonymous with “anti-traditional and non-traditional marketing methods,” and thus derived from “marketing attack”, “viral marketing”, “street marketing”, “BKT marketing”, “word of mouth marketing “” naked marketing “,” release marketing “and a series of anti-traditional marketing tactics, a great rival to traditional mass marketing potential.
Orientation Of The Guerrilla Marketing Ideas
1984, J ay Conrad Levins on published the famous “Guerrilla Marketing: small enterprises to create high profits Secrets,” a book, formally proposed the “guerrilla marketing” of the term. J ay Conrad Levins on one of America’s most famous marketing expert, he is the best-known case is that of Philip.
Morris planned “Marlboro Country” marketing campaign, create a male image of Marlboro, Marlboro brand ranking from the United States to make the first 31 tobacco brands, rose to the best-selling tobacco brands.
When the “guerrilla marketing” just published, did not immediately draw attention to marketers, then, most companies believe that only pay big bucks to hire top advertising agencies, mass media advertising time purchased to make the product accessible.
However, in recent years as consumers increasingly alienated mass advertising, guerrilla marketing effectiveness gradually emerged as the most popular marketing term.
Development Of Guerrilla Marketing Ideas
Now, guerrilla marketing has become increasingly mainstream, Toyota, Nike, Pepsi, Procter & Gamble and other multinational companies are increasing emphasis on guerrilla marketing applications and power.
Advantages Of Guerrilla Marketing Ideas
Guerrilla Marketing includes the following functions: focus on building personalized with consumers, mostly without the aid of a one-way, passive traditional media, instead of using a propagation path interactive, emphasizing broad experience and marketing costs.
“Guerrilla Marketing Ideas” platform environment
China has forty million SMEs, is the world’s largest group of SMEs, and thus determine the most suitable for China is to cultivate “guerrilla marketing” business model fertile soil.
These enterprises in the advertising sales and marketing, or the emphasis on brand advertising and event planning, marketing costs virtually the SMEs also pulled a relatively unbearable level.
Therefore, SMEs in the conventional network facing costly, difficult to promote the problem, most of the public relations, advertising companies also virtually established the threshold for their business, so many companies are relying on a few big source of profit enterprise to maintain the phenomenon is not surprising.
However, the “guerrilla marketing” in the country is not without the slightest spark. In early 2007, social media platforms to join the network’s two founders and Eric Using in exploring the possibility of “guerrilla marketing” in an infinite variety of applications on the Internet.
To adhere to the system advocated openness, public, platform-oriented business ideas, it is on the “guerrilla marketing” in all its manifestations: “marketing attack”, “viral marketing”, “street marketing”, “surrounded by marketing” “buzz marketing”, “naked marketing”, “release marketing” the best comments.
In the 2.0 era, the Internet is just a tool, any interactive behavior; marketing response is required by the “people” to complete, when the formation of a relationship between people, a tacit understanding, even a cooperative, then the It is the “guerrilla marketing” power play time.
Within the scope of the world, a well-known fact, not just their marketing companies need, including the government, actively uses public viral, word of mouth type, street type power transmission, for themselves and establish a friendly and harmonious, populist image.
To join the spark has enough prairie.
Of course, at present, there are some trends profit company, the name of the guise of word of mouth marketing, in a pseudo “guerrilla marketing” approach wantonly spread on the Internet speech and adverse negative information, competitors cause some damage to the brand and distress, but also indirectly to a healthy and harmonious network environment, some level of harm.
However, as the flow of the tide of history, the human civilization more brilliant chapter, these hidden in the silt in the sand, will be scouring the dry wash.